The popular Toyota RAV4 SUV is undergoing a significant transformation for its sixth generation, arriving in Australia early in 2026 with notable design changes, enhanced safety features, and the latest infotainment technology. However, this evolution comes at a price, with starting prices seeing increases of nearly $4,000 across most variants.
Priced from $45,990 before on-road costs, the entry-level RAV4 GX 2WD represents a substantial leap over its predecessor’s $3730 cheaper starting point. While this positions it as a leader in its segment for technology and features, it also pushes the base RAV4 beyond rivals like the Mazda CX-5 (starting at $36,740 before on-roads), which lacks hybrid powertrain options.
This price hike applies to most models within the 11-variant lineup, ranging from the GX up through the flagship GR Sport. The popular Cruiser trim level sees an increase of over $5,500, reflecting the significant value Toyota is aiming to deliver with its latest technology and updates. The top-of-the-line GR Sport AWD commands a hefty $63,340 before on-roads, marking a clear commitment from Toyota towards performance enthusiasts.
Electrified Offerings: Hybrids & PHEVs Become Standard
A defining feature of the new RAV4 is its expanded electrified powertrain options. Both hybrid and plug-in hybrid (PHEV) variants will be available across various trims, making it Australia’s first PHEV offering from Toyota. This move caters to the growing demand for fuel-efficient vehicles in a market increasingly focused on sustainable mobility solutions.
While the hybrid model uses a 143kW 2.5-litre petrol engine, the more potent RAV4 PHEVs boast a combined output of either 200kW (for front-wheel drive) or 227kW (for all-wheel drive), driven by a hybrid system incorporating a 2.5-litre petrol engine and two electric motors. The inclusion of larger brakes on PHEV models further underscores their focus on performance and handling capabilities.
Toyota touts an impressive 22.7kWh lithium-ion battery pack for the PHEVs, enabling DC fast charging at 50kW and three-phase AC charging at 11kW. A projected electric-only range of around 100km positions it competitively within its segment. However, Toyota has yet to release precise details regarding this range.
Technological Upgrades & Enhanced Safety Features
The new RAV4 embraces modern technology with a refreshed interior design and the integration of Toyota’s latest multimedia system. A responsive 10.5-inch central touchscreen takes center stage, offering connected streaming capabilities, satellite navigation, and voice command functions through Arene software that supports over-the-air updates.
Advanced driver assistance features are also part of the package, with all models now featuring Toyota’s next-generation Safety Sense suite. This includes enhanced blind-spot monitoring, lane trace assist (lane centring), front cross-traffic alert, and eight airbags as standard across the lineup.
The 2026 RAV4 marks a significant step forward for this popular model, offering consumers compelling updates in both technology and performance. However, the substantial price increases associated with these advancements raise questions about affordability for buyers seeking value within their segment. While the new features are undoubtedly attractive, consumers will need to carefully weigh them against the increased cost compared to its predecessor and competing models.
