New spy shots reveal the upcoming Audi Q9 undergoing testing, confirming the brand’s move to compete directly with larger luxury SUVs like the BMW X7 and Mercedes-Benz GLS-Class. The vehicle, spotted towing a trailer on public roads, is nearly production-ready, suggesting a launch within the current year.
Platform and Powertrains
The Q9 will be built on Audi’s Premium Platform Combustion (PPC) architecture, which also underpins the next-generation A5. This flexible platform supports a range of powertrains: gasoline, diesel, mild-hybrid, plug-in hybrid, and even range-extended options. The choice reflects Audi’s strategy to cater to diverse consumer preferences while transitioning towards electrification.
Interior and Design
While heavily camouflaged, the Q9 appears longer and lower than the existing Q7. Inside, expect a minimalist cabin similar to the upcoming A5, featuring a dual-screen layout integrating infotainment and driver displays. Physical buttons will be minimized, aligning with Audi’s design philosophy.
Market Positioning and Timing
Audi is positioning the Q9 as a halo model above the Q7, targeting buyers seeking a full-size luxury SUV with ample space. The current Q7 starts at $63,295, and the Q9 will likely command a significantly higher price.
The Q9’s arrival addresses a gap in Audi’s lineup : The Q7’s third row is cramped compared to rivals like the Ford Explorer, Lincoln Navigator, or Lexus LX, making it less suitable for larger families. The Q9 aims to fill this need, offering a true three-row luxury experience.
The Q9 is not expected to hit dealerships until the 2028 model year, giving Audi time to finalize production and marketing strategies. However, with development well underway, the brand is signaling its commitment to the full-size SUV segment.
The Q9 is poised to compete head-to-head with established luxury giants, offering a compelling alternative for buyers who prioritize space, comfort, and advanced technology.
