Chery’s Exeed brand has launched global blind pre-orders for its EX7 model, an updated version of the Exlantix ET intended for international markets. The deposit of 999 yuan (approximately $145 USD) is redeemable towards the final purchase price, signalling a strategic move to gauge demand before full-scale production. Pre-sales in China are expected to begin in mid-April.
Powertrain and Range Options
The EX7 will be available in both range-extender (REX) and pure electric (EV) configurations. The REX variant combines a 1.5T engine with battery options of 39.816 kWh and 39.9168 kWh, offering electric ranges of up to 203 km. The all-electric version features dual motors—123 kW at the front and 230 kW at the rear—paired with a larger 97.682 kWh battery, delivering a range between 682 and 726 km.
Why this matters: The availability of both REX and EV options caters to diverse consumer preferences. Range-extender models address range anxiety while pure EVs meet demand for zero-emission vehicles. These configurations place the EX7 in direct competition with established players in China’s competitive NEV market.
Aviation-Grade Braking System & Battery Tech
A standout feature of the EX7 is its aviation-grade electronic-mechanical braking (EMB) system. This advanced braking technology is intended to improve stopping power and safety. Chery also confirmed the use of its liquid-state Rhino battery in the EX7, with plans to transition to higher-density solid-state batteries in future models. Testing of solid-state batteries in the Exeed ES8 is anticipated to conclude within a year.
Key takeaway: The EMB system and solid-state battery roadmap indicate Chery’s commitment to innovation in both safety and energy efficiency. Solid-state batteries, when fully developed, offer the potential for higher energy density, faster charging, and improved thermal stability.
Design and Interior Features
The EX7’s exterior design aligns with Exeed’s existing family styling, including split headlights, upper light strips, and chrome accents. It measures 4988 mm in length, 1975 mm in width, 1710 mm in height, with a 3000 mm wheelbase. Inside, the cabin is minimalistic, dominated by a 30-inch integrated central display, an oval steering wheel, and a digital instrument cluster. Standard features include wireless charging, a streaming rear-view mirror, leather seats, and a panoramic sunroof.
The broader picture: The EX7’s design reflects the trend towards larger, tech-focused interiors in the premium EV segment. The seamless integration of displays and minimalist aesthetic cater to modern consumer expectations.
Global Strategy and Market Positioning
The EX7 builds upon the existing Exlantix ET platform, already sold in over 20 markets including Europe, the Middle East, and South America. This positions both models as central to Chery’s international expansion in the premium NEV sector. The EX7 competes directly with models like the Li Auto L8 and Aito M8, focusing on advanced technology, luxurious features, and competitive range.
Final Thoughts: The launch of the EX7 highlights Chery’s aggressive push into the premium EV market. The combination of advanced braking technology, long-range options, and a global sales strategy positions the EX7 as a strong contender in a rapidly evolving segment. Chery’s broader battery roadmap—including solid-state development—suggests it is preparing for the next wave of EV innovation.
