Ford Motor Company has officially launched its long-anticipated partnership with heritage workwear brand Carhartt, introducing a specially designed package for the 2027 Super Duty truck. This collaboration, first teased in January, moves beyond merchandise to create a vehicle that embodies the durability and understated style associated with the Detroit-based apparel giant.
A Design Rooted in Industrial Heritage
The 2027 Super Duty Carhartt Package is not merely a cosmetic overlay; it is a cohesive visual upgrade designed to enhance the truck’s rugged aesthetic without compromising its utility. The exterior features a distinctive dark-painted grille, body-color bumpers, and off-road running boards that give the vehicle a more aggressive stance.
Carhartt branding is applied thoughtfully through graphics on the fender vents, doors, and tailgate. Perhaps the most unique design element is the set of 20-inch wheels, which draw inspiration from the manhole covers found outside Carhartt’s Detroit flagship store. These wheels are wrapped in Bridgestone Dueler A/T tires, reinforcing the truck’s capability for both urban and off-road environments.
Additional exterior upgrades include:
– A Tough-Bed spray-in bedliner branded with the Carhartt logo.
– All-weather floor mats featuring the brand’s emblem.
– Enhanced LED lighting systems.
Interior Comfort Meets Workwear Durability
Inside the cabin, the Carhartt influence continues with a focus on texture and branding. The truck features cloth seats with Carhartt-inspired stitching, a design choice that extends to the center console lid and door trim panels. Subtle branding is embroidered on the headrests and the map pockets on the rear seats, ensuring the partnership is visible to passengers without being overwhelming.
This interior approach aligns with Carhartt’s brand identity, which prioritizes function and durability over flashy ornamentation. The result is a cabin that feels both premium and practical for daily work use.
Availability and Pricing
The Carhartt Package is available exclusively for the Super Duty XLT Crew Cab equipped with a single rear-wheel axle. Buyers can choose from six exterior colors, including five standard options and one new addition for the 2027 model year:
- Marsh Gray
- Iconic Silver Metallic
- Agate Black Metallic
- Carbonized Gray Metallic
- Oxford White
- Neptune Blue (New for 2027)
While Ford has not released specific pricing for the Carhartt Package, the base 2026 F-250 Super Duty XLT 4×4 starts at just over $60,000. The new package is expected to carry a premium price tag. It can be ordered alongside the Premium Package or the FX4 Off-Road Package, allowing buyers to tailor the truck to their specific needs.
Orders for the 2027 Super Duty Carhartt Package open on Friday, May 8.
Why This Partnership Matters
This collaboration highlights a broader trend in the automotive industry: brands are increasingly partnering with lifestyle and heritage companies to create vehicles that resonate emotionally with consumers, not just functionally. For Ford, aligning with Carhartt reinforces the Super Duty’s image as a tool for serious work, while offering buyers a truck that stands out in a crowded market.
The Carhartt package succeeds because it respects the core identity of both brands: it is a visual upgrade that enhances presence without detracting from the truck’s primary purpose as a workhorse.
By focusing on subtle details and industrial-inspired design, Ford and Carhartt have created a limited-edition truck that appeals to enthusiasts who value authenticity and durability.
