Genesis is poised to redefine luxury in the SUV segment with its upcoming GV90 flagship model. Unlike many concept cars that abandon ambitious features during production, the GV90 will retain the striking rear-hinged “coach doors” first showcased in the Neolun concept. This design choice, rare even among ultra-luxury brands like Rolls-Royce (whose Cullinan still has a B-pillar), signals Genesis’ commitment to delivering a truly distinctive vehicle.
Unique Door Design and Structural Engineering
The decision to retain the coach doors without a B-pillar is notable. Automakers typically eliminate such features due to engineering complexities related to structural rigidity and refinement. Genesis claims to have overcome these challenges, suggesting a significant advancement in vehicle construction. The prototype spy photos confirm the production model will closely mirror the Neolun concept’s exterior, maintaining the boxy yet rounded silhouette and linear roofline designed to maximize interior headroom.
Interior and Features
The GV90 prototype also sports a blue interior with tufted door inserts reminiscent of the concept car. While the swiveling front seats and power-deployable side steps from the Neolun concept remain unconfirmed for production, the overall design direction is clear: a luxury SUV focused on passenger comfort and visual distinction.
Powertrain and Platform
The GV90 will be powered by an electric drivetrain, even though Genesis has revised its previous commitment to an all-electric lineup by 2030. The vehicle is expected to utilize the upcoming eM platform with an 800-volt electrical architecture. Whether other powertrain options (hybrid, extended-range electric) will be offered remains unclear, as Genesis is also developing a new platform launching in 2028 that will support multiple drivetrain types.
Broader SUV Strategy
The GV90 is part of a broader expansion of Genesis’ SUV lineup. The brand is also planning to produce the X Gran Equator off-roader concept, signaling a commitment to diversifying its portfolio beyond traditional luxury sedans.
The GV90’s decision to carry forward the concept car’s signature coach doors demonstrates a willingness to prioritize design and innovation. As the market increasingly demands differentiation, Genesis appears determined to deliver a flagship SUV that stands apart
