Mazda is exploring the possibility of entering the high-performance pickup market with a model potentially exceeding 600 horsepower (440kW). However, this move would represent a significant departure from the brand’s traditional approach, leaning heavily on technology sourced from China. The core idea centers around a rebadged version of the Deepal E07, a unique electric vehicle with a transforming design. This isn’t just another pickup; it’s a vehicle that rethinks what a truck can be.
The Chinese Connection
The foundation for this potential venture lies in Mazda’s existing partnership with Changan, a major Chinese automaker. Changan already produces the Mazda 6e (EZ-6) sedan and will soon manufacture the CX-6e (EZ-60) SUV through their joint venture. This collaboration gives Mazda access to Deepal’s technologies, including the E07’s innovative design.
The key takeaway: Mazda is leveraging its Chinese partnerships to expand into new segments without extensive in-house development. This is a growing trend in the automotive industry, where cost efficiency and speed-to-market are paramount.
Why a Powerful Pickup Now?
The demand for electric and high-performance pickups is rising, particularly in markets like Australia. Buyers want vehicles that combine functionality with driving excitement. Competitors like BYD (with the Shark 6) and plug-in hybrid Ford Ranger already demonstrate the market’s appetite for this type of vehicle.
This matters because traditional pickup designs are evolving. Consumers no longer want just utility; they want power, efficiency, and a modern driving experience. Mazda sees an opportunity to fill that gap.
The Deepal E07: A “Transformer” Pickup
The Deepal E07 isn’t a conventional pickup. It’s designed as a “transformer,” capable of switching between an SUV and a truck configuration thanks to a retractable glass panel that reveals a bed. The vehicle is available in single-motor rear-wheel drive or dual-motor all-wheel drive, both powered by a 90kWh battery offering up to 550km (342 miles) of range. The top-spec AWD version boasts 590 hp (440kW) and can accelerate from 0 to 100 km/h (0–62 mph) in just 3.9 seconds.
Mazda’s Future Direction
While Mazda has built its reputation on efficient engineering (Skyactiv technology), it currently lacks an in-house pickup platform, relying instead on the Isuzu D-Max-based BT-50. A high-performance pickup like the rebadged E07 could complement Mazda’s EV lineup and help offset CO2 penalties. According to Hiroshi Ozawa, General Manager of the Changan Mazda Automobile Technical Development Center, the idea is worth considering.
“My personal view is that Deepal E07 that pick up, the truck [that] opens up, it’s a very interesting vehicle… In Australia I think customers may also like the kind of vehicle.”
Conclusion
Mazda is seriously evaluating a high-performance pickup based on Chinese EV technology. This represents a strategic shift for the brand, leveraging existing partnerships to enter a growing market segment. While no official decision has been made, the possibility highlights Mazda’s willingness to explore unconventional approaches to meet evolving consumer demands.
