Mercedes-Benz unveiled ambitious plans for a rapid series of new vehicle introductions, with seven global premieres scheduled within the next three months alone. The automaker detailed these plans during a capital markets day presentation, indicating a heavy push for both internal combustion engine (ICE) and electric vehicles (EVs) across its Top-End, Core, and Entry-level segments.
Upcoming Models: A Deep Dive
The company confirmed the debut of the new Mercedes-Maybach S-Class in March, alongside the arrival of the AMG GT 4-Door later this year, with its SUV variant following in 2027. Perhaps surprisingly, a G-Class Cabriolet is also slated for release in 2027.
Overall, Mercedes intends to launch 16 new vehicles this year, with six being fully electric. The majority of these will fall under the “Top-End” category, likely including more S-Class variants and AMG models. The electric push includes a facelifted EQS with upgrades to its 800-volt architecture and powertrain.
Further out, 2026 will see five new ICE vehicles and three EVs, including a China-specific GLC EQ L. The Entry-level segment will also receive updates with a new ICE and EV model, potentially a redesigned GLA. By 2027, Mercedes plans an even more aggressive rollout, with 14 models, three of which will be electric.
Financial Performance: A Contrasting Picture
The announcement of new models comes amid a period of declining financial performance. Mercedes reported adjusted earnings before interest and taxes fell from €13.7 billion in 2024 to €8.2 billion last year. The company attributes this decline to challenges in the Chinese market, tariff pressures, and unfavorable exchange rates.
Investors may also be disappointed by the proposed dividend reduction from €4.30 to €3.50 per share. Despite these setbacks, Mercedes highlighted cost reductions in research and development.
The company’s aggressive model launch strategy appears designed to counteract slowing profits and maintain market share. The decision to continue investing in both ICE and EV technologies suggests a cautious approach to the transition toward all-electric mobility.
Mercedes-Benz is betting on rapid product innovation to sustain its luxury market position, despite current economic headwinds. The sheer volume of upcoming models underscores the brand’s commitment to remaining competitive in a rapidly evolving automotive landscape.
