Polestar, the Swedish electric vehicle (EV) manufacturer owned by Geely, has announced its most ambitious product rollout yet. Over the next three years, the company will launch four new models, targeting key segments with high customer demand and strong profit margins. This expansion represents a significant step forward for the brand, which only began deliveries in 2019.
New Models Targeting Broad Appeal
The upcoming lineup includes a next-generation Polestar 2, set for release in 2027, and a more practical variant of the Polestar 4, expected in late 2026. The Polestar 4 variant will address a critical flaw in the current model – the lack of a rear window – replacing the solid panel with glass for improved visibility. The company is also developing the Polestar 7, its smallest SUV, slated for 2028, and the Polestar 5 grand tourer, priced from $171,100, which is set to arrive in Australia by mid-2026.
This rapid expansion comes as Polestar aims to increase global sales by double digits this year and expand its retail network by 30 percent. The focus on practicality—such as adding a rear window to the 4 variant—indicates a shift towards broader market appeal rather than niche design choices.
Internal Competition and Shared Platforms
Polestar will also share components with its sister brand Volvo, including electric motors, and leverage a new Volvo factory in Slovakia for production. This cost-sharing strategy is typical within the Geely empire, where internal competition is fierce. The Polestar 5 will rival the Lotus Emeya, while the Polestar 7 will compete with the Smart #3, illustrating the complex web of brands under the same parent company.
The Polestar 5, however, will not be sold in China or the U.S.—the world’s two largest EV markets—limiting its potential contribution to overall sales volume despite its high price point. The brand-exclusive lightweight bonded aluminum platform for the Polestar 5 may also restrict scalability compared to shared component models.
Sales Trends and Market Dynamics
Despite these limitations, Polestar saw a 38.5 percent increase in Australian sales last year, driven by the Polestar 3 and 4. However, the Polestar 2 experienced a 48.9 percent decline, suggesting that newer models are cannibalizing sales from the original EV. Polestar outsold its sister brand Zeekr in 2025, but Zeekr is rapidly catching up with the launch of its own mid-size SUV.
The previously announced Polestar 6 convertible has been delayed indefinitely, pushed back to after the Polestar 7’s 2028 release. This suggests shifting priorities and a more cautious approach to less mainstream models.
In conclusion, Polestar’s aggressive expansion strategy is a clear signal of confidence in the EV market. By addressing key weaknesses in existing models (like visibility) and streamlining production through shared platforms, the company aims to capture a larger share of the growing electric vehicle sector. However, internal competition and strategic market exclusions will continue to shape its growth trajectory.
