Subaru is actively assessing consumer interest in reviving the iconic STI performance variant for the American market. After discontinuing the last STI model in 2021, the company recently unveiled two distinct concepts at the Japan Mobility Show: a fully electric “Performance E-STI” and a gasoline-powered “Performance-B STI” based on the five-door Impreza. Whether either concept reaches production hinges directly on fan demand.
Exploring Electric and Gasoline Options
The Performance E-STI represents Subaru’s shift toward electrification, while the Performance-B STI caters to enthusiasts who prefer the traditional internal combustion engine (ICE). Subaru Product General Manager Masaaki Kobayashi stated the company deliberately showcased both options to explore potential market appetite.
“We want to offer the choice… That’s the reason we showcased [two concepts], one as an ICE and one as a BEV.”
This approach reflects a broader industry trend: automakers often test consumer reactions to concepts before committing to full-scale production. By gauging public feedback, Subaru aims to align its future lineup with actual demand.
Production Remains Uncertain
Despite the concepts’ unveiling, Subaru has not confirmed any plans for either model. Kobayashi-san emphasized that production depends on sufficient customer interest.
“This is the first time we [have] shown it to the public, so maybe we want to know what the customers think… then we will think [about production versions].”
However, Subaru’s stated long-term focus on electric vehicles casts doubt on a new gasoline-powered STI. The company has previously indicated that its performance division is increasingly prioritizing all-electric development. Recent softening in EV enthusiasm, particularly in the US, could potentially prompt Subaru to reconsider.
The Role of Consumer Demand
Ultimately, the decision rests with Subaru’s ability to gauge genuine market demand. If enthusiasts actively voice their desire for either an electric or gasoline STI, the company may adjust its plans accordingly. The future of the STI hinges on whether consumers demonstrate sufficient interest to justify production.
Subaru is waiting for customer feedback to decide whether to move forward.
