Toyota’s Century, the automaker’s long-standing luxury marque, will continue to rely on internal combustion engines (ICE) rather than transitioning fully to electric power in its next iteration. This decision, confirmed by Toyota powertrain president Takashi Uehara, signals a pragmatic approach to global expansion, as the brand prepares to move beyond its traditional Japanese market.
The Century’s Legacy and Current Direction
The Century has been Toyota’s flagship ‘VIP’ vehicle since its 1967 debut, historically distinguished by its exclusive use of high-end powertrains. Notably, the second-generation model (1997-2017) featured a unique 5.0-liter V12 engine, while the latest generation (since 2018) uses a V8-based hybrid.
Toyota’s commitment to ICE for the Century isn’t about ignoring electrification entirely. It’s a deliberate choice within the company’s broader “multi-pathway” strategy: a recognition that different markets demand different solutions. The Century will leverage Toyota’s new modular ICE family, allowing for flexible configurations – from V6 to V8 and beyond – depending on the target region.
Why This Matters: Beyond the Engine Choice
This decision is significant because it highlights the complex reality of automotive transitions. While many manufacturers rush toward full EV lineups, Toyota is hedging its bets, acknowledging that ICE vehicles still have a strong presence in key markets. The Century’s continued ICE focus reflects a strategic move to cater to luxury buyers who may not yet be ready for electric alternatives, or where EV infrastructure remains limited.
Uehara stated that the exact engine configuration hasn’t been finalized, but confirmed it will have an engine. This could include the same V8 used in the upcoming Lexus supercar and Toyota GR GT performance flagship, potentially as a hybrid system.
Expansion Plans and Global Outlook
Toyota plans to expand the Century brand globally through Lexus dealerships, not standalone showrooms. While Lexus Australia is evaluating the possibility of bringing the Century to the Australian market, no firm timeline has been set.
The company’s modular ICE approach allows for efficient development, reducing the time needed to adapt powertrains for different markets and drive layouts (front-, all-, or rear-wheel). This adaptability is key to the Century’s success as it ventures beyond Japan.
Toyota’s decision to retain ICE in the Century demonstrates a willingness to balance innovation with market realities, ensuring that its premium brand remains competitive in a rapidly evolving automotive landscape. The Century’s future is not electric…yet.
