Ferrari has unveiled a striking, one-of-a-kind 12Cilindri grand tourer through its Tailor Made program, pushing the boundaries of automotive personalization. The car’s standout feature is its color-shifting paint, dubbed “Yoonseul,” which evokes the iconic Mystichrome finish from the Ford Mustang SVT Cobra. This marks a notable departure for Ferrari, a brand historically strict about modifications.
The Inspiration Behind the Design
The project is a collaboration between South Korean artists, Ferrari’s styling team, and the design publication Cool Hunting. The paint draws inspiration from two core elements of Korean aesthetics: the shimmer of light on water (reflected in the name Yoonseul) and the vibrant energy of Seoul’s electronic music scene. The hue dynamically shifts between blue, purple, and green depending on the viewing angle.
This is more than just a cosmetic choice; it reflects a broader trend toward bespoke luxury experiences, where exclusivity and artistic expression take precedence. Ferrari’s willingness to embrace such bold customization suggests a shift in strategy, moving beyond traditional constraints.
Unique Details Inside and Out
The 12Cilindri doesn’t stop at the paint job. Ferrari has incorporated several firsts:
- Translucent badges: The iconic Ferrari shield is rendered in a delicate, translucent material—a first for the brand.
- Visualized engine note: Abstract lines and shapes on the hood represent the sound waves of the car’s 6.5-liter V-12 engine.
- Handmade interior: Seats, floors, and roof feature custom fabrics inspired by Korean artist Dahye Jeong’s woven artworks. Even the dashboard includes a hand-woven piece made from Mongolian horsehair.
These details highlight Ferrari’s commitment to elevating the Tailor Made program beyond simple color choices, into a full-fledged artistic platform.
A New Era for Ferrari Customization
This 12Cilindri follows other recent high-profile Tailor Made projects, including a hand-sketched 812 Competizione and a two-tone Daytona SP3 that sold for $26 million at auction. The automaker’s increasing embrace of extreme customization signals a willingness to cater to a growing segment of ultra-high-net-worth collectors who seek not just performance, but also unparalleled exclusivity.
Ultimately, this car demonstrates that Ferrari is now willing to let its customers rewrite the rules, as long as the result is produced through the official Tailor Made channels.
