Zeekr, the rapidly growing electric vehicle brand, is preparing to launch its first plug-in hybrid model in Australia: the 8X SUV. This move signals a broader strategy to meet diverse consumer demand, going beyond the purely electric offerings already available here. The 8X will arrive in 2027, positioning itself as a larger, more versatile option above the popular 7X mid-size electric SUV.
Expanding Beyond Electric: Why This Matters
Zeekr’s decision to introduce a plug-in hybrid reflects a global trend in the automotive industry: recognizing that many buyers aren’t yet ready for a full electric transition. PHEVs offer a bridge, combining electric range for daily commutes with gasoline power for longer trips. This move also shows Zeekr’s commitment to competing directly with established luxury brands like Lexus and BMW, which currently dominate the hybrid SUV segment.
The Zeekr 8X: Key Specs and Features
The 8X is a large SUV measuring 5.1 meters in length, making it slightly bigger than the Audi Q7. It combines a turbocharged 2.0-liter engine with up to three electric motors and either a 55.1 kWh or 70 kWh battery. The high-performance “Dawn” variant boasts a staggering 1030 kW total output, achieving 0–100 km/h in just 2.96 seconds.
The 8X doesn’t compromise on luxury either:
– A massive 16-inch OLED screen dominates the dashboard, alongside a 13.02-inch digital instrument cluster and a 44-inch augmented reality head-up display.
– Passengers can enjoy a 29-speaker Naim Palace sound system, a 17-inch rear screen, and even a refrigerated compartment.
– The interior is lined with Nappa leather, and the car boasts an impressive 50 storage compartments.
Australian Launch and Future Models
While the 8X is confirmed for 2027, Zeekr is also evaluating the larger 9X plug-in hybrid SUV and the 007 GT electric wagon for potential Australian release. The company’s Australian spokesperson stated that their model lineup will adapt to market demand, with further launches to be announced later.
The 8X is currently priced at approximately A$78,600 in China, positioning it below the more expensive 009 people mover. Pricing for the Australian market remains unconfirmed.
Zeekr’s expansion into plug-in hybrids demonstrates a strategic approach to capturing a wider audience and competing effectively in the luxury automotive space. The 8X will likely shake up the market with its combination of performance, luxury, and practicality.
